Companies involved in advertising food will on this page find guidance on how to conform with the Code of responsible food marketing communication to children.
Many consumers find it challenging to keep a balance in diet and lifestyle. This is increasingly so, due to everyday life is becoming less physically demanding
Dietary habits are formed early in life. Therefore, it is important, that children grow up with an understanding of, which foods are a part of a well balanced diet.
Advertisements do not form to any significant extent children's understanding of a healthy diet. Nevertheless, children should not be motivated to choose foods with a high content of fat, sugar or salt through adverts in media directed to children.
The Code of responsible food marketing communication to children
Endorsing The Code of Responsible Food Marketing communication to children is an opportunity to take part in the common responsibility of giving our children a good start on a healthy lifestyle.
Code of responsible food marketing communication to children is a voluntary agreement, adding on to already excisting rules. Each company needs to evaluate messages and media in the light of the code. You can find further information about the code in the guideline or contact the Forum of responsible food marketing communication, if you are in doubt of whether your activities are encompassed of the code.
Health Forum in Bad Gastein
The Code of Responsible Food Marketing Communication has been recognized broadly for their accomplishments. In 2014 The Code of Responsible Food Marketing Communication were invited by The World Health Orgnization, WHO, to to present the results at the annual Health Forum in Bad Gastein, Austria.
See the presentation here.